Before Liquid I.V.’s first-ever Super Bowl spot aired, I led social-first teaser content as Senior Copywriter—writing and shaping assets that built hype, set the tone, and carried a clear narrative into the broader campaign. From EJAE’s “Tiny Vanity Concert” to the rollout, I created work designed to feel more like culture than advertising, while driving a consistent through line across social, PR, and creative around one idea: hydration fuels how we show up and perform.

Results:

• Helped launch Liquid I.V.’s first Super Bowl campaign with social-first teaser content

• Wrote and concepted social assets that introduced the campaign’s voice and vibe

• Maintained a clear narrative across teaser content, PR, and the Big Game lead-up

• Built early buzz with content designed to feel like entertainment, not advertising

• Supported repositioning hydration as part of performance and everyday reset moments