As Senior Copywriter, I helped turn a “kids’ virus” into a grown-up conversation. Leading earned-first ideation and pitching, I drew on my romance writing experience and crafted a very romantic campaign (complete with scripted content and a scene-stealing Ernie Hudson, a true grand zaddy) to reframe RSV as a real threat for the 60+ crowd.

Not only did our audience sit up and take notice, but the rest of the industry did, too:

• Drove 70M+ impressions, 14M+ video views, and a standout 6.3% engagement rate with an often-overlooked audience

• Worked in partnership with other agencies to deliver a fully integrated, culturally resonant campaign

• Earned major industry recognition, including Gold at the London International Awards (LIA), plus multiple wins at Clio Health, MM+M, and PM360

Clio Health Awards (2025):

• Winner — Direct-to-Consumer, Film (31–60 seconds)

• Winner — Pharmaceutical, Film