We worked with illustrator KT Smail and astrologist Kimberly Peta Dewhirst to create a line of star sign-inspired nail colors and horoscopes for an ongoing Zodiac Collection campaign. I created copy for the web experience and email marketing, as well as product copy. The 2016 campaign was so successful that we decided to carry it through 2017. I worked with Kimberly again to provide new content and used her horoscopes to create new product names and packaging.